Some people take issue with commission as a form of payment for real estate agents, requesting real estate agents to account for every penny spent on marketing and advertising, and to put a dollar value on actual hours worked as well performing miscellaneous tasks related to assisting buyers and sellers in the sale or purchase of a home. Many real estate agents will in turn try to justify the amount of money they earn by listing all of their actual costs of doing business, detailing the services and hours spent working, pointing out the training and expertise that we bring to the table, explaining broker splits, etc. Others will take the L'Oreal approach and simply say "I'm worth it" while showing statistics of past successes and lists of happy clients. At any rate, if you refuse to get drawn into the commission debate, you are either a wimp or incapable of defending your value. Thus begins a back and forth argument, debate or discourse between opposing viewpoints, until one party or the other either resorts to an emotional or personal attack (you're just an idiot!) or gets tired of the endless, repetitive back and forth and just quits. The last person to speak proudly declares "See, I'm right! So-and-so won't discuss or defend his or her position!" It's really quite childish, when you think about it.
So what is value, anyway? Value, like beauty, is in the eye of the beholder.
To illustrate, I can buy a McDonald's double cheeseburger for $1 or I can go to Portillos (in Chicagoland) and buy a cheeseburger for $3. Both have a bun, meat and cheese. Why go to Portillos instead of McDonalds?
I can buy a leather handbag designed by Isaac Mizrahi from Target for $45 or I can go to the Coach Store and buy a leather handbag for $300. Both have a handle, zipper, lining and are made of leather. Why go to Coach instead of Target?
I can paint my own living room for the $25 cost of a gallon of paint or I can hire a professional painter to paint my living room for $250. Why hire the professional painter?
In the case of the cheeseburger, the Portillos burger just tastes better [to me]. In the case of the handbag, [I feel] the Coach bag is of better quality and will therefore last longer. In the case of the painter, I hire him because [in my opinion] he can do it better, faster and I don't have the time to do it myself.
I could use this comparison for nearly every good or service known to mankind. There are always more and less expensive versions of the "same" good or service. And yet, time and time again people make choices for themselves to purchase one or the other. Are the more expensive things more valuable? It depends on how each independent person defines value. Value can be real, or perceived. What I may value, you may not. The value of a service is even more nebulous. Overall, value is determined by the person who is seeking the good or service that is being purchased. It's a free market where prices for goods and services are determined completely by the mutual consent of buyers and sellers (or service providers).
I'm not sure who decided that real estate agents should be paid on a commission basis, but it was probably because the first seller was only willing to pay the first real estate agent for results; a successful outcome. Many professionals in various industries are paid on a commission basis. Stockbrokers, financial planners and various sales professions...even one of my favorite furniture stores compensates solely on commission, solely for results. When I utilize their services or buy their products, I may not know exactly how much commission the salesperson is being paid, but you can bet I know that the good or service I am purchasing costs more because the salesperson is being paid a commission to sell it to me. Why is it difficult to grasp the same concept for real estate agents?
At any rate, I will no longer defend being paid on commission or engage in the great commission debate. I honestly don't feel that I need to because in reality, the public defends it for me by continuing to seek out my
service and hire me and "traditional" real estate agents like me. In fact, "72% choose to hire a "traditional" real estate agent to help them navigate this process", according to Steve Murray, the editor of research firm Real Trends. Does the public really want to pay an agent an upfront fee with no guarantee of results? Well, when faced with multiple choices and options, from selling their home themselves for free, hiring a lower cost real estate company to assist them for a flat fee, to rebates and hourly billing, most sellers still choose to hire a "traditional" real estate agent and pay that real estate agent a negotiated commission percentage upon the successful sale of the property. Sellers (and buyers for that matter) are not uninformed or stupid about the choices that exist. Through radio talk shows, blogs, newspapers, online articles, etc. the public is well aware of the many options available to them. They should also be well aware that commission is negotiable, since for more than 10 years now, some "experts" have been predicting the demise of the "traditional" full service real estate agent.
This compensation system may not be perfect; indeed I don't think anyone would argue that it is a perfect system. The commission-only system also means that agents must accept the risk of never being paid at all if a seller withdraws their home from the market for any reason, or a buyer decides not to buy after all. The future may bring about more or different ways of compensating real estate agents, or maybe not. Only time will tell.

(I was inspired to write this article because last week I wrote this post: Listing Agreements ~ What Would You Do Differently, which went off topic in a negative comment stream by a certain individual. I decided to delete some of the less-than-polite comments and disable the comment stream, which resulted in this individual writing this post, Have We Reached the End of Discourse with Realtors, in which he used my name repeatedly in retaliation. Feel free to read both posts, and draw your own conclusions.)
